Does your site show up when buyers ask AI?
In 2026, B2B buyers do most of their research before they ever talk to sales — and 94% now use AI assistants like ChatGPT, Claude, Gemini, Google AI Overviews, and Perplexity to do it. If your site isn’t in those answers, you’re not on the shortlist. Run a free 60-second diagnostic and get a prioritized action plan.
94%
of B2B buyers research with AI
6sense, 2025
1 in 4
Google searches show an AI answer
Similarweb, 2026
15.9%
conversion from ChatGPT visitors
vs 1.76% organic
The problem
If you’re not in the AI answer,
you’re not on the shortlist
Visitors who arrive from AI assistants convert at 15.9% (ChatGPT) — versus 1.76% from traditional organic search. AI Overviews already appear in 1 of every 4 Google searches. Buyers build their shortlist from what the AI surfaces — if your site isn’t cited, you’re invisible at the exact moment the decision is forming.
The basics
What is GEO?
Generative Engine Optimization (GEO) is the practice of structuring your website so AI assistants — ChatGPT, Claude, Gemini, Google AI Overviews, and Perplexity — cite it directly in their answers. Unlike traditional SEO, which competes for the ten blue links, GEO competes to be the source the AI quotes when it answers your buyer’s question.
SEO gets you ranked. GEO gets you quoted.
The diagnostic
6 criteria, scored automatically
Each criterion is scored and weighted into a single 0–100 score, with the gaps prioritized.
Performance
Core Web Vitals and mobile score via the PageSpeed API. Slow sites get deprioritized by AI algorithms.
Structured Data
JSON-LD schema: Organization, WebSite, Article, FAQPage, HowTo. The data AI uses to cite your content.
Content Structure
Heading hierarchy, depth, and question-and-answer sections.
Crawlability
HTTPS, sitemap.xml, robots.txt, and HTTP status. Without these, AI and Google skip your site.
E-E-A-T Signals
Experience, Expertise, Authoritativeness, Trustworthiness — signaled by about, contact, authorship, and privacy pages.
Meta & Open Graph
Title, meta description, og:title, og:description, and og:image.
Simple and fast
How it works
Enter your URL
Fill in the form with your site’s address and your contact details.
We analyze it automatically
Our tool checks the 6 criteria in seconds and generates a 0–100 score.
See the result instantly
A detailed result showing what’s missing — and what to fix first.
FAQ
Frequently asked questions
What is Generative Engine Optimization (GEO)?+
GEO is the practice of structuring your content so AI search engines and assistants — ChatGPT, Claude, Gemini, Google AI Overviews, and Perplexity — cite it directly instead of just ranking links. It’s how brands stay visible now that buyers get answers from AI rather than scrolling through results.
How is GEO different from SEO?+
SEO optimizes to rank in the ten blue links. GEO optimizes to be the source the AI quotes in its generated answer. They overlap — clean structure and authority help both — but GEO adds schema, citable data, and answer-shaped content that language models can lift directly.
How do I know if my site is GEO-ready?+
Run the free diagnostic above. It scores six factors — performance, structured data, content structure, crawlability, E-E-A-T signals, and metadata — and returns a 0–100 score with the gaps ranked by priority. The whole check takes about 60 seconds.
Does GEO replace SEO?+
No — it extends it. Traditional search isn’t disappearing, but a growing share of buyer research now happens inside AI assistants. A GEO-ready site wins in both places, because the foundation — fast, structured, crawlable, authoritative — is what AI and search engines both reward.
How long until I see results?+
New and updated content typically enters AI citation pools within 3–5 business days of being crawled. Foundational fixes — schema, structure, metadata — compound over weeks as engines re-crawl. GEO tends to show movement faster than classic SEO, but it still rewards consistency.
What does the diagnostic actually check?+
Six categories: Core Web Vitals and mobile performance, JSON-LD structured data, content and heading structure, crawlability (HTTPS, sitemap, robots), E-E-A-T trust signals, and meta/Open Graph tags. Each is scored and weighted into a single 0–100 result with prioritized fixes.
Built by 3DES — a Chicago-based, Veteran-Owned consultancy specializing in Salesforce, web, and AI-era discovery.
Updated June 2026
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